Digital Marketing

Posts

Why Alexa ranking is important and How it Work?

Alexa is a global ranking system that utilizes website traffic data to compile a list of the most popular websites. It is a virtual ranking system set by Alexa.com (a subsidiary of Amazon) that audits and makes public the frequency of visits on different websites. The Alexa ranking is achieved by performing the geometric mean of reach and page views, averaged over a period of three to five months. The ranking is based on the number of traffic recorded from users that have the Alexa toolbar installed over a period of three months. Alexa rank is of amazing significance inside the universe of blogging. How does it work? its ranking is based on the data provides by the user to the Global data panel over a period of 3 months. In most of the cases, it does not give the exact ranking. It just shows the rank according to the data which is collected from their toolbar. Alexa also uses Online Shopping for Electronics, Computers, Books, DVDs & more data to rank your site and also collec

Difference Between Schema, Rich Snippets and Structured Data

One of the main reasons why our websites are not marked up is due to the disorder of the code. Here are the differences between Schema, Rich Snippets, and Structured Data. Schema Schema is an agreed term that websites use so it's easier and consistent to create code to mark up their website pages so that they can be crawled better by the search engine. Schema markup is a language used to define structured data. It defines terms in the form of properties and classes defined as URLs suitable for describing types of resources, such as “Person” and properties of and “knows”. Rich Snippets Rich snippets are extra information about the website page contents on the search engine result page. They can show review ratings and aggregate rating reviews which are found in the local boxes. The Rich Snippets are more important than the rankings because they give your website to stand out in the organic search and greatly improve CTR. Structured Data Structured data is

Best Way to Perform SEO for an Ecommerce Website

The e-commerce market is flourishing day by day. But since the popularity of Amazon and Flipkart is often dominating the sector, it is getting difficult for the new e-commerce businesses to stand out. However, “where there is a will, there is a way”. With the best marketing techniques, you will be able to compete with your competitors and get your fair share of customers. Do you know what is the Best marketing Technique for your e-commerce website? Well, it is Pure SEO that can make your e-commerce website famous. If you are clueless about the tips and tricks of SEO, this might affect your business to rank on the top page and get the visibility that it deserves. According to a report, by Search Engine Watch in 2013, the average CTR received by the websites that rank #1 is 32.5% rank #2 is 17.6% and rank #3 is 11.4%. How to Rank Your Website High? Site Structure Make sure that the site structure is making the content accessible to the visitors. Check the site structure

What is robots.txt in SEO?

The robots exclusion protocol (REP), or robots.txt is a small text file for restricting bots from a website or certain pages on the website. Using robots.txt and with a disallow direction, we can restrict search engine crawling programs from websites and or from certain folders and files. The Robots.txt file is a text file placed on your web server which tells web crawlers like Googlebot if they should access a file or not. Examples of robots.txt: Robots.txt file URL : https://www.example.com/robots.txt Blocking all web crawlers from all content User-agent: * Disallow: / Using this syntax in the robots.txt file would tell all web crawlers not to crawl any pages of the website, including the homepage. Allowing all web crawlers access to all content User-agent: * Disallow: Using this syntax in the robots.txt file tells web crawlers to crawl all pages of the website, including the homepage. Blocking specific web crawler from a specific folder User-agent: Googlebot Dis

How long Google will take to index a Website Page?

This is one of the common questions which is discussed in SEO. Indexing is the first part of the SEO; if a site is not indexed, the content on it can’t be ranked. Luckily, the indexing part is the fastest. In most of the cases, it takes 4 days and sometimes 4 weeks as well as for your website to indexed by Google. It will take a little time before you are fulling indexed. You must make sure that the sitemap is submitted to Google Webmaster Tools for your pages. Every search engine has its own indexing techniques. But Google is the world’s largest search engine and most marketers focus their SEO strategies on Google. Crawling : Process of following hyperlinks on the web to discover new content. Indexing : Process of storing every web page in a vast database. Web spider : Type of software designed to carry out the crawling process at scale. Googlebot : Google’s web spider. How Websites are Crawled and Indexed by Google? A Google search engine algorithm and bots like the

WordPress vs HTML websites – Which is better for SEO?

We cannot assume, which types of websites are better than the other. Both Wordpress and HTML have their own advantages and disadvantages. With HTML, that story is partially simple. we just write the code. There’s no background processing nearly, your site is always right there in its accomplished form. But when we take Wordpress, it is a content management system that uses PHP and a database. In the case of SEO, pure HTML website performs better than Wordpress. What makes Wordpress Website Better in SEO? 1. We can use the accessibility of plugins and widgets to build an incredible website with reasonable functions. 2. Easiest integration of blogs, journals, etc. will help in SEO. 3. Availability of plugins that can adjust the website’s performance slightly. 4. The dashboard is very user friendly, We can access and edit posts, blogs, and pages very easily. 5. We will get the availability of theme which is responsive. Mobile-friendliness is wanted by Google these days.