How to rank apps in the Apple App Store and Google Play Store?

Just like SEO in Web page ranking, ASO or App store optimization also plays an important role in getting apps on top of App Store search results. Algorithms used in both SEO and ASO are almost similar and can change regularly.

Google uses a very complicated system in determining the ranking of an App.

Number of Downloads: The more downloads you get the more believability the algorithm will give to your app.
Download retention: It calculates the number of days an App installed on a device. If people download your app and then uninstall, this may decrease your ranking.
Download Growth: It is said that the proportion with which your downloads increment with time also advance your rank.
The total number of Reviews and Ratings: the more reviews and ratings your app has, the more it will weigh in the algorithm.
Average Rating: It is the total global rating of your app. Play store always supports apps with a minimum 3-star rating.
App usage statistics: It is calculated on the basis of how frequently the app is used.
App Update frequency: Apps with regular updates and good content have the chance of having good ranking.

How to improve ASO in Google Play Store and Apple App Store

Use the best Descriptive title
Choose Top Keywords
Describe the App
Use high-quality screenshots
Add App preview video
Use the right category
Register in Google analytics
Drive positive reviews

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