Skip to main content

How to rank apps in the Apple App Store and Google Play Store?

Just like SEO in Web page ranking, ASO or App store optimization also plays an important role in getting apps on top of App Store search results. Algorithms used in both  SEO and ASO are almost similar and can change regularly.

Google uses a very complicated system in determining the ranking of an App.

  1. Number of Downloads: The more downloads you get the more believability the algorithm will give to your app.
  2.  Download retention: It calculates the number of days an App installed on a device. If people download your app and then uninstall, this may decrease your ranking.
  3. Download Growth: It is said that the proportion with which your downloads increment with time also advance your rank.
  4. The total number of Reviews and Ratings: the more reviews and ratings your app has, the more it will weigh in the algorithm.
  5. Average Rating: It is the total global rating of your app. Play store always supports apps with a minimum 3-star rating.
  6. App usage statistics: It is calculated on the basis of how frequently the app is used. 
  7. App Update frequency: Apps with regular updates and good content have the chance of having good ranking.


How to improve ASO in Google Play Store and Apple App Store

  • Use the best Descriptive title
  • Choose Top Keywords
  • Describe the App
  • Use high-quality screenshots
  • Add App preview video
  • Use the right category
  • Register in Google analytics
  • Drive positive reviews

Comments

Post a Comment

Popular posts from this blog

How long Google will take to index a Website Page?

This is one of the common questions which is discussed in SEO. Indexing is the first part of the SEO; if a site is not indexed, the content on it can’t be ranked. Luckily, the indexing part is the fastest.  In most of the cases, it takes 4 days and sometimes 4 weeks as well as for your website to indexed by Google. It will take a little time before you are fulling indexed. You must make sure that the sitemap is submitted to Google Webmaster Tools for your pages. Every search engine has its own indexing techniques. But Google is the world’s largest search engine and most marketers focus their SEO strategies on Google. Crawling : Process of following hyperlinks on the web to discover new content. Indexing : Process of storing every web page in a vast database. Web spider : Type of software designed to carry out the crawling process at scale. Googlebot : Google’s web spider. How Websites are Crawled and Indexed by Google?   A Google search engine algorithm and bots ...
Post a Comment
Read more

What are the digital marketing strategies used in India?

Digital Marketing is one of the main factors which helps to grow business in India. They are mainly used in E-commerce and other online selling Websites. Digital marketing techniques include Search Engine Optimization, Social Media Marketing, and Google Adwords. In my opinion, if you are planning to sell your product online, Create a website and sell your product with the help of that website using the different digital marketing strategies. Search Engine Optimisation Search Engine Optimisation, commonly known as SEO is one of the main parts of Digital marketing. For example, When we service our mobile from a mobile shop and if the service from them was Good, we automatically suggest this shop to our friend and this process goes on from one to another. The same technique is used in the case of SEO. Here the SEO analyst will help to promote your business online. SEO is an Organic activity, which means we don't want to pay Cash for google or Facebook for the result. While doing...
Post a Comment
Read more