Digital Marketing

The e-commerce market is flourishing day by day. But since the popularity of Amazon and Flipkart is often dominating the sector, it is getting difficult for the new e-commerce businesses to stand out. However, “where there is a will, there is a way”. With the best marketing techniques, you will be able to compete with your competitors and get your fair share of customers. Do you know what is the Best marketing Technique for your e-commerce website? Well, it is Pure SEO that can make your e-commerce website famous. If you are clueless about the tips and tricks of SEO, this might affect your business to rank on the top page and get the visibility that it deserves. According to a report, by Search Engine Watch in 2013, the average CTR received by the websites that rank #1 is 32.5% rank #2 is 17.6% and rank #3 is 11.4%. How to Rank Your Website High? Site Structure Make sure that the site structure is making the content accessible to the visitors. Check the site structure...

The robots exclusion protocol (REP), or robots.txt is a small text file for restricting bots from a website or certain pages on the website. Using robots.txt and with a disallow direction, we can restrict search engine crawling programs from websites and or from certain folders and files. The Robots.txt file is a text file placed on your web server which tells web crawlers like Googlebot if they should access a file or not. Examples of robots.txt: Robots.txt file URL : https://www.example.com/robots.txt Blocking all web crawlers from all content User-agent: * Disallow: / Using this syntax in the robots.txt file would tell all web crawlers not to crawl any pages of the website, including the homepage. Allowing all web crawlers access to all content User-agent: * Disallow: Using this syntax in the robots.txt file tells web crawlers to crawl all pages of the website, including the homepage. Blocking specific web crawler from a specific folder User-agent: Googlebot Dis...

 We cannot assume, which types of websites are better than the other. Both Wordpress and HTML have their own advantages and disadvantages. With HTML, that story is partially simple. we just write the code.  There’s no background processing nearly, your site is always right there in its accomplished form.  But when we take Wordpress, it is a content management system that uses PHP and a database. In the case of SEO, pure HTML website performs better than Wordpress. What makes Wordpress Website Better in SEO? 1. We can use the accessibility of plugins and widgets to build an incredible website with reasonable functions. 2. Easiest integration of blogs, journals, etc. will help in SEO. 3. Availability of plugins that can adjust the website’s performance slightly. 4. The dashboard is very user friendly, We can access and edit posts, blogs, and pages very easily. 5. We will get the availability of theme which is responsive. Mobile-friendliness is wanted by Google ...