Best Way to Perform SEO for an Ecommerce Website

The e-commerce market is flourishing day by day. But since the popularity of Amazon and Flipkart is often dominating the sector, it is getting difficult for the new e-commerce businesses to stand out.

However, “where there is a will, there is a way”. With the best marketing techniques, you will be able to compete with your competitors and get your fair share of customers.

Do you know what is the Best marketing Technique for your e-commerce website? Well, it is Pure SEO that can make your e-commerce website famous.

If you are clueless about the tips and tricks of SEO, this might affect your business to rank on the top page and get the visibility that it deserves.

According to a report, by Search Engine Watch in 2013, the average CTR received by the websites that rank #1 is 32.5% rank #2 is 17.6% and rank #3 is 11.4%.

How to Rank Your Website High?

Site Structure

Make sure that the site structure is making the content accessible to the visitors. Check the site structure today and keep important pages within three clicks from the home page.

Make the site structure in the following way –
Homepage
↓
Categories
↓
Subcategory
↓
Products

Avoid adding subcategories on different Websites. Categorize the products in the right way and make sure they don’t belong to many categories.

Make the URL structure similar – Like www.xyz.com/brand/category/product

For example, if you want to make a page for Samsung Galaxy M20 Smartphone, make the URL like- www.xyz.com/samsung/smartphone/galaxy-M20

Make sure the URL length is not more than 160 characters.

Use  long-tail keywords

We must use the right keyword that increases the conversion rates of the Website. Yes, it is true that long-tail keywords can bring less traffic to the website. However, once you are able to get that traffic on the website, the chances of conversion rate are quite high.

For example, the long-tail keyword “Samsung Mobile with 6Gb RAM” shows what your customers want than the keyword “Mobile”.

Long-tail keywords are used in the title and meta description to optimize the keyword more effectively. If you are confused with what people are searching these days or how to find long-tail keywords for your specific product, there are multiple tools, including Answer the public, SEMrush, and Ubersuggest that you can use to get the solution.

Make the title and meta description unique:

Make sure that the title and meta description for every product page is different and also include the long-tail keyword in the title and metadata. The title should be short and simple and make the meta descriptions attractive and engaging.  Also, mention the deals and discounts sale in your meta description. The content for the metadata must be between 145-160 characters.

Canonical tags are important:

Big e-commerce websites often include product pages that are reachable from different categories. Hence, it might lead to different URLs with the same contents. This can be solved by using the canonical tag. A canonical tag is a simple HTML element that helps Google for crawling the right URL.

Make your crawl budget high:

Crawl budget shows us to the number of pages on your site that Google bots crawl on a particular day. If you have a low crawl budget, then you might face indexing issues that affect may your search rankings. You can check your crawl budget with the help of Google Search Control.

Ways to boost your crawl budget

• Optimizing the link structure of your site
• Enhancing the number of backlinks
• Fixing broken link
• Removing duplicate content and
• Updating your sitemap daily

 Tools to crawl the website to identify and fix link issues:

• SEMrush
• Screaming Frog
• DeepCrawl
• Ahref

These tools can help to recognize and fix different HTTP error issues, like 3XX redirection errors, 4XX Client errors, 5XX server errors. With the help of any of the above tools, we can also check the missing or duplicate page titles, H1 H2 tags, image alt text, and meta description.

UI/UX optimization for the mobile-first index:

UI/UX plays a crucial role in SEO. If you want your customers to find products easily and make online transactions safely, your website must have a user-friendly UX. To optimize UX, you have to include the right images, graphics, animations, Image alt text, and CTA (call to action).
Make sure that the website is designed based on the mobile-first index. By doing this, you choose the mobile version as the fundamental one for indexing.

Image optimization with Alt Text:

Images play a key role in an e-commerce website. That is why optimizing images is a must if you have an e-commerce website. The images should have an alt text to provide a clear description of the image. Make sure the alt text is expressive. This can be quite helpful for you in case the image fails to load. This is also helpful for visually impaired shoppers.

Redirect product pages that are out of stock:

If you have a few pages with out-of-stock products, redirecting them to the next most relevant page is a wise decision. Usually, the site owners take such pages down, which leads to a 404 error. This can affect the search result negatively. Apart from this, a 404 error is quite annoying for the visitors.
 Redirecting this page will solve your issue. You can use 301 for permanent redirections. By using 302, you can enable Google to continue indexing the URL.

Develop and optimize new product pages:

Don’t forget to develop new product pages to make the site live. While doing so, make sure you are optimizing them too. To optimize them, use long-tail keywords in the title, meta description, alt text, H1 tag, URL structure, and the content. Use as much unique content for every page to avoid duplication issues. All the pages must be optimized like the old ones to rank the site better.