Digital Marketing

One of the main reasons why our websites are not marked up is due to the disorder of the code. Here are the differences between Schema, Rich Snippets, and Structured Data. Schema Schema is an agreed term that websites use so it's easier and consistent to create code to mark up their website pages so that they can be crawled better by the search engine. Schema markup is a language used to define structured data. It defines terms in the form of properties and classes defined as URLs suitable for describing types of resources, such as “Person” and properties of and “knows”. Rich Snippets Rich snippets are extra information about the website page contents on the search engine result page. They can show review ratings and aggregate rating reviews which are found in the local boxes. The Rich Snippets are more important than the rankings because they give your website to stand out in the organic search and greatly improve CTR. Structured Data Structured data is

The e-commerce market is flourishing day by day. But since the popularity of Amazon and Flipkart is often dominating the sector, it is getting difficult for the new e-commerce businesses to stand out. However, “where there is a will, there is a way”. With the best marketing techniques, you will be able to compete with your competitors and get your fair share of customers. Do you know what is the Best marketing Technique for your e-commerce website? Well, it is Pure SEO that can make your e-commerce website famous. If you are clueless about the tips and tricks of SEO, this might affect your business to rank on the top page and get the visibility that it deserves. According to a report, by Search Engine Watch in 2013, the average CTR received by the websites that rank #1 is 32.5% rank #2 is 17.6% and rank #3 is 11.4%. How to Rank Your Website High? Site Structure Make sure that the site structure is making the content accessible to the visitors. Check the site structure