Skip to main content

Difference Between Schema, Rich Snippets and Structured Data

One of the main reasons why our websites are not marked up is due to the disorder of the code. Here are the differences between Schema, Rich Snippets, and Structured Data.

Schema

Schema is an agreed term that websites use so it's easier and consistent to create code to mark up their website pages so that they can be crawled better by the search engine. Schema markup is a language used to define structured data. It defines terms in the form of properties and classes defined as URLs suitable for describing types of resources, such as “Person” and properties of and “knows”.


Rich Snippets

Rich snippets are extra information about the website page contents on the search engine result page. They can show review ratings and aggregate rating reviews which are found in the local boxes. The Rich Snippets are more important than the rankings because they give your website to stand out in the organic search and greatly improve CTR.


Structured Data

Structured data is a term to describe when adding on to a website, for instance, Rich snippet, schema, and twitter cards are the examples of Structured data. Google reads and identifies structured data, so it can display rich snippets in its search results. Google’s Structured Data is the practice of describing the website data. Providing information about a page and classifying its web content for search engines.


Labels:

Comments

Post a Comment

Popular posts from this blog

What is robots.txt in SEO?

The robots exclusion protocol (REP), or robots.txt is a small text file for restricting bots from a website or certain pages on the website. Using robots.txt and with a disallow direction, we can restrict search engine crawling programs from websites and or from certain folders and files. The Robots.txt file is a text file placed on your web server which tells web crawlers like Googlebot if they should access a file or not. Examples of robots.txt: Robots.txt file URL : https://www.example.com/robots.txt Blocking all web crawlers from all content User-agent: * Disallow: / Using this syntax in the robots.txt file would tell all web crawlers not to crawl any pages of the website, including the homepage. Allowing all web crawlers access to all content User-agent: * Disallow: Using this syntax in the robots.txt file tells web crawlers to crawl all pages of the website, including the homepage. Blocking specific web crawler from a specific folder User-agent: Googlebot Dis...
1 comment
Read more

Best Way to Perform SEO for an Ecommerce Website

The e-commerce market is flourishing day by day. But since the popularity of Amazon and Flipkart is often dominating the sector, it is getting difficult for the new e-commerce businesses to stand out. However, “where there is a will, there is a way”. With the best marketing techniques, you will be able to compete with your competitors and get your fair share of customers. Do you know what is the Best marketing Technique for your e-commerce website? Well, it is Pure SEO that can make your e-commerce website famous. If you are clueless about the tips and tricks of SEO, this might affect your business to rank on the top page and get the visibility that it deserves. According to a report, by Search Engine Watch in 2013, the average CTR received by the websites that rank #1 is 32.5% rank #2 is 17.6% and rank #3 is 11.4%. How to Rank Your Website High? Site Structure Make sure that the site structure is making the content accessible to the visitors. Check the site structure...
1 comment
Read more

What are the digital marketing strategies used in India?

Digital Marketing is one of the main factors which helps to grow business in India. They are mainly used in E-commerce and other online selling Websites. Digital marketing techniques include Search Engine Optimization, Social Media Marketing, and Google Adwords. In my opinion, if you are planning to sell your product online, Create a website and sell your product with the help of that website using the different digital marketing strategies. Search Engine Optimisation Search Engine Optimisation, commonly known as SEO is one of the main parts of Digital marketing. For example, When we service our mobile from a mobile shop and if the service from them was Good, we automatically suggest this shop to our friend and this process goes on from one to another. The same technique is used in the case of SEO. Here the SEO analyst will help to promote your business online. SEO is an Organic activity, which means we don't want to pay Cash for google or Facebook for the result. While doing...
Post a Comment
Read more