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What are the digital marketing strategies used in India?


Digital Marketing is one of the main factors which helps to grow business in India. They are mainly used in E-commerce and other online selling Websites. Digital marketing techniques include Search Engine Optimization, Social Media Marketing, and Google Adwords. In my opinion, if you are planning to sell your product online, Create a website and sell your product with the help of that website using the different digital marketing strategies.

Search Engine Optimisation

Search Engine Optimisation, commonly known as SEO is one of the main parts of Digital marketing. For example, When we service our mobile from a mobile shop and if the service from them was Good, we automatically suggest this shop to our friend and this process goes on from one to another. The same technique is used in the case of SEO. Here the SEO analyst will help to promote your business online. SEO is an Organic activity, which means we don't want to pay Cash for google or Facebook for the result. While doing SEO, the chance of getting leads through your website is high. For that, we must do SEO activities such as On-Page and Off-Page for your Online Shopping Website.

Social Media Marketing

We are living in a digital world, where information and knowledge are everywhere. Social Media is one of the Best Online marketing methods which is used to set your online presence in this digital world.  Social media is having a high number of subscribers every day, making it an favorite marketing strategy to reach new markets and maintain the available ones. Some of the important phases of Social media are Facebook, Instagram, Twitter etc and in India, Most of the people are using Facebook and Instagram, So I strongly suggest to make campaign through Facebook and Instagram.

Google Adwords 

Google Ads is an online advertising medium owned and operated by Google. They are the most widely used online marketing technique in the world. Google Adwords consists of Search ads, Display Ads, and Video ads. These ads are displayed on the basis of the money which we spent on a particular Keyword. This technique is also known as pay per click or PPC, ie the money will be only detected only when a user clicks our ad. The main advantage of PPC is that Google will not charge for the impression.


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