Digital Marketing

Just like SEO in Web page ranking, ASO or App store optimization also plays an important role in getting apps on top of App Store search results. Algorithms used in both  SEO and ASO are almost similar and can change regularly. Google uses a very complicated system in determining the ranking of an App. Number of Downloads: The more downloads you get the more believability the algorithm will give to your app.  Download retention: It calculates the number of days an App installed on a device. If people download your app and then uninstall, this may decrease your ranking. Download Growth: It is said that the proportion with which your downloads increment with time also advance your rank. The total number of Reviews and Ratings: the more reviews and ratings your app has, the more it will weigh in the algorithm. Average Rating: It is the total global rating of your app. Play store always supports apps with a minimum 3-star rating. App usage statistics: It is calculated o...

 Alexa is a global ranking system that utilizes website traffic data to compile a list of the most popular websites. It is a virtual ranking system set by Alexa.com (a subsidiary of Amazon) that audits and makes public the frequency of visits on different websites. The Alexa ranking is achieved by performing the geometric mean of reach and page views, averaged over a period of three to five months. The ranking is based on the number of traffic recorded from users that have the Alexa toolbar installed over a period of three months. Alexa rank is of amazing significance inside the universe of blogging. How does it work? its ranking is based on the data provides by the user to the Global data panel over a period of 3 months. In most of the cases, it does not give the exact ranking. It just shows the rank according to the data which is collected from their toolbar. Alexa also uses Online Shopping for Electronics, Computers, Books, DVDs & more data to rank your site and also co...